So last night I’m at Dick’s Sporting Goods with my daughters looking for animal headcovers for their new golf clubs, but that has nothing to do with my story. Except for when I was at the store my daughter found several shirts she liked that said, “Life is Good” on them. Now I’m sure some of you are reading and you’re like, “Yeah. . .Life is Good, been around for years.” Well, that is you. See, I’m new to this. I guess, I’ve seen it, I’ve just missed it.
So this morning I’m driving in to work and I look up on the car in front of me, and there is a back window sticker telling me that “Life is Good”.
I needed to know more.
This is a great story of persistence, passion and just plain ol’ going after your dream. Before you read this know that according to Ink Magazine Website, “Life is Good” is an $80 million annual revenue business and has been profitable every year since 1997.
These 2 guys started selling T-Shirts in Boston and we’re BROKE for a long time. Check out their story at: http://www.lifeisgood.com/about/
Good story.
Their “Clothes Are Gay”
Ok. Regardless, these guys came up with a freaking T-Shirt idea that has turned into $80 million in annual sales. Pretty amazing.